In today's episode, we're going to talk about how to build your business using referrals. Although it's a commonly used strategy, a lot of people are still doing it wrong. In a lot of ways, sales is sales no matter how you do it. The hottest type of prospect is an endorsed referral, somebody who comes in because they have heard of you coming from a friend, a trusted expert, or they've simply read about you because of the authority you've built in the market. Sadly, a lot of folks do it wrong and there is always a right way to do it. Frank Klesitz is an authority when it comes to referrals. Through his company [Vyral Marketing][1], Frank has built an entire system designed to utilize database, content, and all other things necessary and this has definitely changed the way a lot of professionals are generating new business through referrals. Based in Omaha, Nebraska, [Vyral Marketing][1] has become a marketing choice for experts, professional services, and consultants throughout the country. So I have invited Frank on the show to share with you his bacon-wrapped referral process which he has perfected over the years. Regardless of what type of business you’re in, learning how Frank has systematized the referral process will certainly help you build new leads efficiently and cost-effectively. Here’s what we discussed: 3:53 - How Frank became an expert in the referral process 4:13 - Enjoying acquiring customers and selling workout training to people in homes 5:20 - Using different strategies to advertise his business 6:21 - Spending $10 to acquire customers to only make $1 7:58 - Attending a real estate training and learning a concept that changed his life 8:47 - The two kinds of people in the world 9:16 - The importance of touching your database regularly 10:58 - Only thinking of the "now" business and not staying in touch of customers 11:53 - Do not be a secret agent! 12:45 - What to do with your email contacts 14:01 - Bacon-wrapped strategy: Build a database and stay in touch 14:30 - The three main elements of your system 15:57 - The right kind of content you send to your customers 16:46 - Brad's strategy: aggregation, creation, and curation 17:44 - Thinking of marketing from a publisher perspective 18:52 - Education-based marketing 20:01 - The golden answer to what you send your customers 20:17 - The common mistake in creating educational content 22:26 - What your first email should look like to avoid getting spammed 23:54 - How to start off your content without being intrusive 26:18 - Putting yourself in your client's shoe 28:32 - Other essential things your content should have 29:12 - Sending short educational, Q&A videos to your email list 30:38 - Social media is fueled by ___________ 33:45 - Using technologies and marketing automation software to track response 35:15 - A golden nugget of getting business: the rejection-proof networking strategy 38:12 - How to end every conversation and get their email address 41:16 - The best type of videos you can create 42:38 - Reaching out to subscribers and coming from a place of giving 44:28 - The Talent Genius - prospecting talented people for their clients 46:05 - Your video blog as the bait and your site as the trap 47:52 - "Be the invited guest, not the annoying pest." 49:01 - How to generate leads on your own 50:23 - How Frank helps people create their own content through videos 52:07 - How [Vyral Marketing][1] does the marketing for you 54:52 - The two ends of the customer spectrum 55:53 - The [Vyral Marketing][1] system in the middle of the spectrum 57:16 - The cool things you can see from their website 57:58 - Finding what questions are important to people 58:13 - Going after CEOs and the Fortune companies Resources For more information on Frank Klesitz and his amazing Vyral Marketing plan and process, visit http://www.getvyral.com. If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know. [1]: http://baconwrappedbusiness.com/getvyral
In today's episode, we're going to talk about how to build your business using referrals. Although it's a commonly used strategy, a lot of people are still doing it wrong. In a lot of ways, sales is sales no matter how you do it. The hottest type of prospect is an endorsed referral, somebody who comes in because they have heard of you coming from a friend, a trusted expert, or they've simply read about you because of the authority you've built in the market. Sadly, a lot of folks do it wrong and there is always a right way to do it.
Meet Frank Klesitz
Frank Klesitz is an authority when it comes to referrals. Through his company Vyral Marketing, Frank has built an entire system designed to utilize database, content, and all other things necessary and this has definitely changed the way a lot of professionals are generating new business through referrals. Based in Omaha, Nebraska, Vyral Marketing has become a marketing choice for experts, professional services, and consultants throughout the country.
So I have invited Frank on the show to share with you his bacon-wrapped referral process which he has perfected over the years. Regardless of what type of business you’re in, learning how Frank has systematized the referral process will certainly help you build new leads efficiently and cost-effectively.
Here’s what we discussed:
3:53 - How Frank became an expert in the referral process
4:13 - Enjoying acquiring customers and selling workout training to people in homes
5:20 - Using different strategies to advertise his business
6:21 - Spending $10 to acquire customers to only make $1
7:58 - Attending a real estate training and learning a concept that changed his life
8:47 - The two kinds of people in the world
9:16 - The importance of touching your database regularly
10:58 - Only thinking of the "now" business and not staying in touch of customers
11:53 - Do not be a secret agent!
12:45 - What to do with your email contacts
14:01 - Bacon-wrapped strategy: Build a database and stay in touch
14:30 - The three main elements of your system
15:57 - The right kind of content you send to your customers
16:46 - Brad's strategy: aggregation, creation, and curation
17:44 - Thinking of marketing from a publisher perspective
18:52 - Education-based marketing
20:01 - The golden answer to what you send your customers
20:17 - The common mistake in creating educational content
22:26 - What your first email should look like to avoid getting spammed
23:54 - How to start off your content without being intrusive
26:18 - Putting yourself in your client's shoe
28:32 - Other essential things your content should have
29:12 - Sending short educational, Q&A videos to your email list
30:38 - Social media is fueled by ___________
33:45 - Using technologies and marketing automation software to track response
35:15 - A golden nugget of getting business: the rejection-proof networking strategy
38:12 - How to end every conversation and get their email address
41:16 - The best type of videos you can create
42:38 - Reaching out to subscribers and coming from a place of giving
44:28 - The Talent Genius - prospecting talented people for their clients
46:05 - Your video blog as the bait and your site as the trap
47:52 - "Be the invited guest, not the annoying pest."
49:01 - How to generate leads on your own
50:23 - How Frank helps people create their own content through videos
52:07 - How Vyral Marketing does the marketing for you
54:52 - The two ends of the customer spectrum
55:53 - The Vyral Marketing system in the middle of the spectrum
57:16 - The cool things you can see from their website
57:58 - Finding what questions are important to people
58:13 - Going after CEOs and the Fortune companies
Resources
For more information on Frank Klesitz and his amazing Vyral Marketing plan and process, visit http://www.getvyral.com.
If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.