Matt Stone and his alter ego, Buck Flogging, is the author of more than 15 books, one of which was a #1 Amazon bestseller in it’s category for 17 straight months, and the co-founder of Archangel Ink - an audio book publishing company created by authors, for authors. I invited Matt (or was it Buck Flogging) on the show after stumbling upon his book, “Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging”, but got more than I had bargained for. Matt shared his bacon wrapped strategy for publishing audio books with little to no capital, and how he was able to get a dozen audio books to rank in Kindle’s Top 30 & Top 100. For more information on Matt visit http://archangelink.com/ In this interview with Matt Stone - 01:28 - Bacon wrapped welcome - 02:00 - Amazon publishing, Matt Stone’s new book & more - 03:00 - Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging by Buck Flogging - 04:44 - What content marketers are doing wrong - 05:32 - Using your blog to build your list and leverage Amazon - 06:11 - Blogging vs. building a subscriber list - 09:32 - 3 ways to drive traffic to your blog - 12:00 - Identifying your most desired response from customers - 12:40 - How to leverage Amazon to boost your blog - 13:13 - The ultimate tool for Amazon - 15:00 - Why you need 1,000 downloads in the first 24 to 48 hours - 15:58 - Life time value of customer’s who buy your book vs. your blog - 18:34 - Bacon wrapped strategy: Relationship building with “untouchables” - 26:00 - Bacon wrapped strategy: Audio book publishing from scratch - 28:46 - Audio books as a marketing channel - 30:22 - Banking with Audible’s affiliate program - 34:30 - Audio book production costs - 36:36 - Why short non-fiction books are profitable in the audio book market - 37:10 - Narrating your own book vs. hiring a professional narrator - 40:10 - Is there a market for fiction books? - 42:41 - The self-publisher’s call-to-action or lack there of - 44:58 - Buck Flogging’s book publishing platform - 48:00 - How to get in Kindle’s Top 100 - 53:27 - How to get in Kindle’s Top 30 - 55:32 - Getting the attention of influencers for JV partnerships - 1:00:07 - Publishing with Archangel Ink - 1:04:46 - Preferred genres for publishing - 1:07:10 - Ghost writing - 1:12:54 - How to get your bacon wrapped strategy on the show For more information on Matt visit http://archangelink.com/ And Get his book, "Kill Your Blog" on Amazon here: http://bit.ly/killyourblog If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.
Matt Stone and his alter ego, Buck Flogging, is the author of more than 15 books, one of which was a #1 Amazon bestseller in it’s category for 17 straight months, and the co-founder of Archangel Ink - an audio book publishing company created by authors, for authors.
I invited Matt (or was it Buck Flogging) on the show after stumbling upon his book, “Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging”, but got more than I had bargained for.
Matt shared his bacon wrapped strategy for publishing audio books with little to no capital, and how he was able to get a dozen audio books to rank in Kindle’s Top 30 & Top 100.
For more information on Matt visit http://archangelink.com/
In this interview with Matt Stone
For more information on Matt visit http://archangelink.com/
And Get his book, "Kill Your Blog" on Amazon here:
http://bit.ly/killyourblog
If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.