Luke Jaten is a direct response marketing veteran with 26 years in the business. We met a few years back when I went through his PostCard Profits course, but today we'll be talking physical products, and what it takes to get this type of business off the ground. I invited Luke on the show to share his bacon wrapped strategy for launching a physical product business, and to share how the disciplines he acquired in direct response translated into his new venture. For more information on Luke Basic Greens product visit http://basicgreens.com/ In this interview with Luke Jaten 03:25 - It’s Brad Costanzo, not Brad Costanza 05:58 - Luke’s 26 year career in direct response marketing 07:50 - Understanding customer psychology before copy writing 09:30 - 75% failure rate from following the proven plan 10:34 - Contrarian marketing 12:45 - Is niche marketing constrained? 15:15 - Watch what they do, not what they say 16:16 - Luke’s Basic Greens product 18:00 - Facing launch fears head-on 18:30 - The downside of info marketing 20:43 - Finding the right product without making false claims 22:33 - Is there a market for protein powder? 24:55 - The juice blues and outsourcing to Whole Foods 26:30 - Discovering a market and testing the formula 28:21 - Bacon wrapped strategy: Fusing direct response and design 30:55 - The capital intensive process of physical products 33:55 - Get big fast and do more good 36:40 - The difference between hard work vs lots of work 39:00 - Should you take your customer service calls? 43:17 - Bacon wrapped strategy: Outsourcing vs keeping things in house 46:19 - The importance of copy writing (even if you’re outsourcing) 49:12 - The ready, fire, aim mentality 50:57 - Getting the packaging right 54:09 - Launch budget for physical products 57:47 - Getting started with private labeling For more information on Luke Basic Greens product visit http://basicgreens.com/ If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.
Luke Jaten is a direct response marketing veteran with 26 years in the business. We met a few years back when when I went through his PostCard Profits course.
I invited Luke on the show to share his bacon wrapped strategy for launching a physical product business, and to share how the disciplines he acquired in direct response translated into his new venture.
For more information on Luke Basic Greens product visit http://basicgreens.com/
In this interview with Luke Jaten
For more information on Luke Basic Greens product visit http://basicgreens.com/
If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.